Stop & Insource Campaign

CLIENT: HEALIX INFUSION THERAPY
ROLES: ART DIRECTION  //  GRAPHIC DESIGN

Private practice physicians often manage all aspects of their practice, from billing and collections to staffing and inventory management. Healix’s goal was to target physicians currently outsourcing infusion therapy patients to third parties in an effort to insource those patient through the physician’s office infusion center, maintaining their scope of care to direct interaction between the patient and the physician. This campaign spanned several months, beginning with direct mail campaigns to various markets, culminating in Healix’s annual trade show presence at IDWeek, the premier exhibition providing infectious disease physicians with access to internationally recognized leaders in the field and the opportunity to network with the most highly respected health professionals in infectious diseases.

© anthony cortez 2020